Our favorite kind of marketing is free word-of-mouth. Who doesn’t love that? There are a few unsolicited mentions that we have seen spreading around the Internet lately, and we’d love to see more!

The MyTroops.com Blog (Mitch Wander, July 2nd): “MyTroops is now using WhatCounts e-Communications solutions for our member updates sent to troops and shoppers…We can sleep a bit easier at night knowing that WhatCounts uses technology, whitelists, and just plain hard work to make sure MyTroops updates are delivered and not incorrectly held up as ‘false positives’ by SPAM filters.”

Takeaways From the Designing For the New Email Landscape Webinar (Chad White’s Email Experience Council blog, June 20th, also mentioned in Tamara Gielen’s Be Relevant blog): He writes about the image rendering environment created by ISP’s, design advice from Lisa Harmon (author of the Smith-Harmon Email Direct Marketing blog), and coding advice from Aaron Smith (co-Founder of Smith-Harmon).

Buttons vs. Links: Which is the Call-to-Action Hero? (MediaPost’s emailINSIDER blog, June 28th): Follow-up by Chad White further mentions content from our "Designing For the New Email Landscape" webinar on June 19th.

Outgrowing Your Homegrown Email System (ClickZ expert column by Karen Gedney, June 13th): A comment in response to the column was left by our customer Marston Gould of Alaska / Horizon Airlines, saying: “We’ve been on the ESP model for quite some time…The problem was full-service meant high fees and a big black box. So we recently switched to WhatCounts. A local email appliance vendor with a completely different take…Our costs have dropped by 90%, and we can now focus on ‘What is the right communication for our customers?’ taking email where it has always belonged – in the customer experience.”

Thanks to each of you for your accolades!