Well, I'm back from my wedding and honeymoon, all in one piece.  I'll spare you the hundreds of pictures  (and we haven't even gotten the ones from the photographer yet).  However, I will briefly describe two great lifecycle marketing campaigns that we encountered through the process (nothing revolutionary or ground-breaking, but solid strategies that some marketers might be overlooking):

We registered for gifts at retailers like Macy's, Bed Bath and Beyond, Crate and Barrel, Cutco.com (I'm a big fan of their products...I have over $3,000 worth and I don't even know how to cook), etc.  We returned from our honeymoon to find coupons and emails from Bed Bath and Beyond and Cutco offering us a discount on any unpurchased items from our registry.  Great idea...we (I use this term loosely...I should say "my wife") obviously liked the products and we would have wanted to own them, so why not incent us to complete the conversion?  Granted, we were aware of this marketing strategy before we did our registries, so we registered for some items that we knew nobody would buy for us in the hopes of receiving a discount.  (Apparently, nobody loved us enough to buy us that leather chair to match those napkin rings.  I did, however, get that power drill...thanks Steve!)  Regardless of the reasons why couples are registering for your products, wouldn't you like to get them to register for as many as possible?  Furthermore, wouldn't you like to see them convert as many sales as possible from that registry list?  The post-wedding discount is a great idea.

Another great  idea that we encountered came from the jeweler where we got my wife's wedding band.  They offer a service where they will reset or replace any stones that may fall out, as long as she goes in for a maintenance check every six months.  That's genius.  We all know that the combination of the profit margin on jewelry and the supply-demand odds of my wife in a jewelry store are a solid gamble for the retailer.  She's going to (unfortunately) buy something every x number of times that she sets foot in that store, and those stones are probably never going to fall out  ; )  How many high-end retailers can say that they have customers visiting them at least twice a year?  Well done.